Sunday, May 9, 2010

Make Use of Google Social Search to Get Your Social Media Content Displayed in Search Results

To standout in competition with social networking sites like Facebook particularly, Google has turned up with the launch of social search. In the second week of March this year, Facebook outranked Google in number of visits across the US. Social search is Google’s latest tool to win over Facebook.

People update lots of information about themselves online in several forms like tweets, pictures, blog posts, articles, profiles etc. and let it go public. When you conduct a keyword based search in the Google Social Search, the result pages will display what your friends, fans and followers have posted on social networking sites. For instance, if you search with “writing contest”, the results will feature the tweets, blogs, images, videos and RSS feeds, posted by your online contacts on that topic.

All this information is displayed at the bottom of the search result pages after the indexed sites. By means of Google Social Search, you can access information from the acquaintances of your online social circle.

To kick your search in Google Social Search, you need to have a Gmail account. Contacts from the chat list and groups like Family, Friends and Coworkers of your Gmail account will automatically get enlisted into your social circle. Your social circle includes also those who you subscribe to or follow or are friends with on social networking sites and forums. The more contacts are added, the wider the circle will expand.

If you get into someone’s online social circle, your own images, blog posts and tweets will be displayed in his or her social search results. Next to a Gmail account, have a Google profile and customize it with your social media links like Twitter, FriendFeed and Flickr. As a benefit of this social customization, Google will pull the publicly available content from your social media profiles, whenever someone conducts a search within your social circle.

No comments:

Post a Comment