Nobody knows the exact intricacies of how Google works and it is changing all the time, so should you start optimizing your website or should you optimize individual web pages?
Your Website = Your Main Website URL
Single Web Page = Your Main Website URL/specific web page
In theory, your main website URL will be viewed by Google as being more powerful than your individual pages simply because your main URL usually has more inbound links than individual pages. However, you can't optimize your main website effectively if you are targeting too many keywords, so the thing to do is optimize single web pages for different keywords.
Example: Your Hotel in Washington website would have separate web pages all optimized for different keywords:
www.yourwebsite .com - would be optimized for your main keywords:
Hotels in Washington, etc
Your Main Website URL/accommodation-in-Washington - would be optimized for the keywords:
Accommodation in Washington, etc
Your main Website URL/places-to-stay-in-Washington - would be optimized for the keywords:
Places to Stay in Washington, etc
These additional Keyword Specific web pages could be hidden from your main menu on your website. The only purpose of these extra pages is to attract visitors using your highly specific keywords. If you tried optimizing your main URL for all those keywords it may take you a long time to get your site on the 1st Page of Google, but by spreading the keyword load across all of your pages it makes it much clearer and easier for Google to understand what you are trying to achieve.
No comments:
Post a Comment